Privacy Policy
Last Updated: January 1, 2025
1. Overview & Data Ownership
AdTheta operates as a data controller and processor for agency client engagements. We adhere strictly to the highest standards of data security, non-disclosure, and privacy compliance across all client analytics and telemetry pipelines.
2. Information We Collect
When you submit inquiries or enter into partnership agreements with AdTheta, we collect business contact information (name, work email, company URL, phone) and marketing performance parameters provided during scoping.
3. Analytics & First-Party Telemetry
We implement first-party server-side tracking (sGTM) for our partners that complies with GDPR, CCPA, and ePrivacy directives. We do not sell, rent, or trade client marketing telemetry to third parties.
4. Confidentiality & Non-Disclosure
All proprietary brand data, conversion funnels, financial return figures, and creative assets remain the exclusive intellectual property of our client partners under standard mutual NDA terms.