Case StudiesLumina Acoustics
E-commerce & HardwareCompleted 2025

Scaling an E-Commerce Audio Brand from Local Traction to $48M Global Revenue

Performance MarketingWeb Design & DevelopmentConversion OptimizationBrand Strategy
+340%
Revenue Growth
4.2x
Blended ROAS
$320
Average Order Value
-41%
Customer Acquisition Cost
Scaling an E-Commerce Audio Brand from Local Traction to $48M Global Revenue
The Commercial Bottleneck

The Challenge

Lumina Acoustics had built an audiophile-grade wireless headset but was stuck at $8M annual run-rate due to rising Meta CPMs, fragmented attribution, and an outdated Shopify theme with a 1.4% mobile conversion rate.

The Engineered Solution

Our Intervention & Architecture

AdTheta rebuilt Lumina's digital flagship on a lightning-fast headless Next.js stack, deployed a high-cadence 3D product visual engine, and launched a multi-angle performance creative flywheel targeting creators, audiophiles, and remote executives.

Visual Execution Gallery
Lumina Acoustics creative showcase 1
Lumina Acoustics creative showcase 2
Lumina Acoustics creative showcase 3
"AdTheta transformed our unit economics in under 90 days. They are not merely an agency—they operate as our internal growth steering committee."

Elena Rostova

Chief Executive Officer & Founder, Lumina Acoustics

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Direct conversation with our Performance Lead on WhatsApp (+880 1318-231252)